Week 6.1 Discussion responses
Please write a response for each discussion.
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There are different types of the research question the research will have to understand in the process of the data collection. In my research, I identified different type of survey item which the researchers explained. The closed-ended question will have some the common items the rating scale, forced choices, dichotomous and rank order questions.
The rating question is one of the styles which majority of the organization use, in this case, the respondent is forced to choose the any of the predetermined response on the scale. The Likert-type is the main example which is used in this case. An example will be: rate the service which you rescued in the hotel was up the best
1. Strongly agree 2. Agree, 3. Neither agrees nor disagree, 4. Disagree and 5. Strongly disagree
The semantic differential provides the same scale with different opposing directions.
Multiple choice items are the other most common items of the survey, in this case, the respondent will be required to make a choice between two or more options (Taylor, 2015). For example: where would you prefer to for your vacation. 1. Britain, 2. Bahamas 3. Canada 4. Spain
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The sample survey chosen was a restaurant client feedback survey template. The first question was “What is your gender?” This question is a nominal scale type of question. It is the simple to use but the amount of information gathered is limited. This type of scale classifies characteristics into ‘non ordered, exhaustive, and mutually exclusive categories’ (Erford, 2015). Nominal scales have little mathematical value and usually reflect investigator demographics.
The second question, “What age group are you in?” is an example of an interval scale. The interval options were a) < 20; b) 21-30; c) 31-40; d)41-50; e) 51-60; f) 60+. “Interval scales have ordered response categories, and the magnitude between each category choice is of an equal interval” (Erford, 2015). Interval scales do not have an absolute zero point so comparisons cannot be made related to the data collected.
The third question, “How often do you visit ‘name of restaurant’? is an example of an ordinal scale. The options were ‘several times a week’, ‘several times a month’, ‘once a month’, ‘several times a year’, ‘once a year or less often’, ‘visited only once’ and’ never’. Ordinal scales have choices that are categorized in an ordered sequence. In this case, the choices decreased in order of frequency.
The following questions are all Likert-type scales using ‘strongly agree’, ‘agree’, ‘neutral’, ‘disagree’, and ‘strongly disagree’. There are no numerical values listed with the wording which may leave these questions as arbitrary answers.